That Look

In the unlikely event you have never seen this commercial or you never tire of seeing it yet again, it does exactly what advertising is supposed to do. First, have a product that is not only the leader, but is also expanding its reach creatively and in market share. Second, actually have the spot sell the benefits of your product. Third, and this is what drives great minds into advertising, capture something in the human spirit that timelessly speaks to the heart, in the process, creating an icon. And it also helps if you have the cutest baby

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